On 4th September 2019, Mactus and Kinofy became partners through a memorandum of understanding (MOU) signing at the 20th Singapore-Sichuan Trade and Investment Committee Meeting (SSTIC), to promote our upcoming Glammistry Festival, set to commence in 2020.
The MOU introduces an upcoming beauty and wellness festival that will be held in 5 Chinese cities from 2020-2021. This collaboration is further bolstered by support from Enterprise Singapore as part of their efforts to work with local enterprises to build capabilities, innovate and internationalise. Together, these partners will be showcasing a brand-new retail-tainment experiential concept. This concept is a hybrid of both retail and entertainment concept. Held in 5 different cities over the course of 15 months with 3 weeks in each city, visitors can expect a wholly immersive experience, while exploring offerings from 20 popular Singapore brands. Through Glammistry Festival’s tour of these 5 Chinese cities, the Glammistry Festival aims to showcase local talent on international standards.
Held at the Shangri-la Hotel, the SSTIC was attended by more than 200 government and business representatives from Singapore and China. The signing of (MOU) between Mactus Live and Kinofy was witnessed by Singapore Minister Mr Ng Chee Meng and Sichuan Vice-Governor Mr Li Yunze.
For further enquiries about Glammistry Festival or how you can be a part of this exciting new concept, please contact us at [email protected] or +65 6224 3006.