Held at Shaoguan City in the Guangdong Province from 8th – 12th January 2019, the Association of Chinese Scenic Attractions held their quarterly Forum to discuss new trends and developments as well as serve as a networking platform for both attraction locations and potential partners. Mactus representative, Lavender Liu, was one of the keynote speakers at the Forum. Her presentation focused on the challenge of extending tourism dollars for local attractions.
The highlight of her presentation was the introduction of night attractions to existing scenic spots which traditionally have none. Tourists to these scenic spots will then be encouraged to extend their stay and spend more at these locations. To ensure the popularity and longevity of these scenic spots, global IPs can be introduced through international partners such as Mactus.
Lavender Liu gave an example, “Since Universal Studios Orlando and Japan introduced The Nighttime Lights at Hogwarts™ Castle, a dazzling spectacle of music and lights, attendance at the theme parks rose by 6.39% and 7.45% respectively between 2015 and 2017.”
With over 20 years’ experience, Mactus is well-positioned to help these local attractions by creating, developing, operating and managing integrated developments coupled with global IPs from major Hollywood studios.
Besides keynote presentations, participants to the Forum were also given a chance to visit the exhibition area where various industry partners showcase their upcoming products and solutions. Mactus proudly introduced Allora Lights, the first of its kind, night time attraction at the event. Allora Lights generated much interest at the Forum and visitors to China could possibly look forward to the launch of Allora Lights as early as 2019.